Not Just Another Fish In The Sea


Omega-3 fish oils can vary in potency and purity. Here’s what to look for.

Few nutritional products are as popular as omega-3 fish-oil supplements, and for good reason. These fatty acids have been associated with numerous benefits in the area of cardiovascular health, brain health, joint relief, circulation and cholesterol control.

But as you would expect, not all fish-oil supplements are created equal. There are numerous factors that affect the finished product, starting with the type of fish that’s the source of the oil. Here’s what differentiates a high-quality fish oil from the rest.

Purity Begins In The Deep

Of utmost importance in a quality fish oil is freshness. A fresh product will not only taste great, but also will be more effective. Since fish oil, like fish, begins to deteriorate as soon as it is exposed to oxygen, look for products that are processed in an oxygen-free environment.

Purity goes hand in hand with freshness. Because of environmental contaminants, all fish oils must be purified during processing. Starting with fish species that are naturally low in toxins and sourced from clean waters (e.g., wild-caught sardines, anchovies, Arctic cod, Alaskan salmon) is the first step. Gentle, chemical-free and reduced-heat processing results in excellent purity levels.

Purity and freshness can be proven. Some manufacturers have their products tested by independent agencies and make the results available upon request. Don’t be afraid to call and ask for the test results on the products you’re considering.

Potency Achieved By Ultimate Omega

Another important quality to look for is how well your body absorbs the oil. The benefits of omega-3 fatty acids can be derived only if your body actually absorbs them.

The natural, molecular form of fish oil is called the “triglyceride form.” Many fish-oil products are manufactured in a new-to-nature ethyl-ester form. Look for this triglyceride form, which has been shown to be up to 70% better absorbed by the body.

Potency is another consideration. Experts recommend a daily dose of at least 500 mg of the combined omega-3 essential fatty acids eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). Some people with specific health challenges are advised by their doctor to take 2–4 g a day. Don’t just look at the milligram size of the soft gel, check product labels to be sure you’re getting adequate levels of EPA and DHA.

The brand of fish oil that satisfies all of these tests is Ultimate Omega by Nordic Naturals, long the standard bearer in the category. Third-party test results proving industry-leading purity and freshness levels are available for every bottle. By ensuring the highest qualities from the water to the bottle, Ultimate Omega makes it easy for you to find the fish-oil supplement that delivers a potent, pure dose in every capsule. In consideration of environmental challenges worldwide, Nordic Naturals has been committed to sustain-ability since its founding in 1995.

Ultimate Omega By Nordic Naturals: An Action Plan

A concentrate in the triglyceride form, Ultimate Omega by Nordic Naturals contains 650 mg EPA and 450 mg DHA. Doses can be taken in a range anywhere from 1–3 g per day, though some advocate going as high as 5 g per day. Always speak with your health-care practitioner before beginning any new supplement program.